How to Optimize Images for Fast Loading

Series Description: Although the transition to ecommerce began long before COVID-19, the global pandemic has accelerated the process beyond what anyone could have predicted. Now is a great time to get into ecommerce, whether you haven’t started your business yet, or if you already have a brick and mortar store. We know that creating an ecommerce business can be confusing. That’s why Green Hat Web Solutions, The Commons on Champa, and Denver Economic Development & Opportunity have partnered to develop an entire series of live webinars about how to be successful selling online.

Title: How to Optimize Images for Fast Loading

Event Description: Did you know that one of the biggest culprits in slowing down websites is unoptimized images? Most of the time, it’s not code and it’s not the amount of plugins your website has. It’s big, fat images that change your speed score from good to bad. Having properly optimized images is critical for good user experience and it also helps with SEO.

In this webinar we will discuss important “must-do’s” for correct image and video preparation, including:

• Image compression, better than what Photoshop alone can do;
• When to use JPEGs vs PNGs vs GIFs;
• Next-gen image formats including JPEG 2000, JPEG XR, and WebP;
• The importance of responsive/SRCSET images;
• Streaming video vs self-hosted video;
• The benefit of CDNs like CloudFlare, Cloudinary, etc.

Let us help you discover the best answers for you and your ecommerce business. Don’t worry if your question isn’t listed here -- we’ll cover even more topics in this webinar or later in the series. Join us on Wednesday, April 21, 2021 at 11:00am MST via Zoom to learn more about How to Optimize Images for Fast Loading. 

Please register in advance using the following link: https://us02web.zoom.us/meeting/register/tZwpcemprTkuGtdy6W1E-k5Cy86OqmudBpmY

• Start time:  Wednesday, April 21, 2021 at 11:00am MST (17:00 UTC)
• Duration: one hour 
• Time zone converter: https://www.timeanddate.com/worldclock/fixedtime.html?msg=How+to+Optimize+Images+for+Fast+Loading&iso=20210421T11&p1=75&ah=1

If you’ve already registered in advance, you can click this link to join the live webinar at start time:  https://us02web.zoom.us/w/88460132403

Green Hat Web Solutions is a web design and development agency based in Denver, Colorado. They specialize in creating high-performing websites, marketing, SEO, and branding services. Green Hat has helped multiple clients set up and market ecommerce websites, and has also hosted many meetup events designed to boost your business’s success.

The Commons on Champa is a nonprofit organization focused on providing a community space to collaborate and foster innovation and entrepreneurship in Denver, Colorado. They host educational business events and provide startup and small business support and mentorship. These events are created to promote entrepreneurial success and economic development in Denver.

Denver Economic Development & Opportunity is leading an inclusive and innovative economy for all Denver residents, businesses, and neighborhoods. By supporting local and global business development, workforce development programs, and stabilization efforts in Denver’s diverse neighborhoods, we are creating opportunity for everyone to make a home, get a job, and build a future.

Missed our earlier webinars? Check out the recordings of our past online events!

• How to Create an Ecommerce Business: https://youtu.be/KidAIUY7nFI
• How to Brand Your Ecommerce Store and Products: https://youtu.be/Fw91ADF3Swc

See you there!

Ryan Masterson

CEO and Co-founder of Green Hat Web Solutions

https://www.greenhatwebs.com