GA4 is here

Google Analytics 4 is Here – The Challenges and Benefits of GA4

Google Analytics 4, also known as G4, is the latest version of Google Analytics. It has many new features that make it easier to track your website analytics and improve your digital marketing strategy. Google is making a huge change with their privacy policies and procedures in order to comply with GDPR standards. The changes are … Continued

Create a custom dashboard in Google Analytics

Create a custom dashboard in Google Analytics

Google Analytics is a very powerful tool with lots and lots of data. Because different data is important to different sites, it is recommended to create your own custom dashboard. By creating a Google Analytics dashboard, you can combine all of the information that is most important or relevant to you and your needs in one … Continued

How to filter an IP address range in Google Analytics

An essential part of using Google Analytics is to filter out traffic that skews your data. There are several types of traffic you may want to filter. The most obvious one is your own. This includes from your home, your office, and anywhere else you hit your site. It may also include your co-workers, unless … Continued