Google Analytics 4, also known as G4, is the latest version of Google Analytics. It has many new features that make it easier to track your website analytics and improve your digital marketing strategy. Google is making a huge change with their privacy policies and procedures in order to comply with GDPR standards. The changes are … Continued
FREE Workshop on how improve business performance by measuring what really matters You only can manage what you can measure, right? It is easy to feel overwhelmed with all of the numbers and data that Google Analytics offers you. Many sites use this free and powerful tool, yet business owners often struggle to … Continued
Google Analytics is a very powerful tool with lots and lots of data. Because different data is important to different sites, it is recommended to create your own custom dashboard. By creating a Google Analytics dashboard, you can combine all of the information that is most important or relevant to you and your needs in one … Continued
An essential part of using Google Analytics is to filter out traffic that skews your data. There are several types of traffic you may want to filter. The most obvious one is your own. This includes from your home, your office, and anywhere else you hit your site. It may also include your co-workers, unless … Continued